MDIS (Management Development and Consultancy)
Management Development and Consultancy (MDC), the corporate training arm of MDIS has since its establishment in June 1995, played a leading role in meeting the changing needs of many business organisations. We provide a wide range of well-designed programmes specially catered for business organisations with different training needs.
Our key services include corporate seminars & workshops, customised in-house training and business consultancy services, designed to equip professionals with the essential tools of the trade.
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Date: |
07 May 2012
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Training Provder/Company: |
MDIS (Management Development and Consultancy)
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Time: |
9am to 5pm
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Funding/Cost: |
S$524.30* (including GST)
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Location: |
Singapore, Hotel Rendezvous
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Certification: |
No
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Course Benefits: |
Join us to learn how to transition your price-driven commodity product or service into a value-driven, differentiated, profitable brand!
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Course Summary: |
In this highly interactive programme, the similarities and differences between B2B and B2C branding will be discussed. Case studies and examples from Singapore, Asia, and beyond will be shared.
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Branding involves bringing more real and perceived value to customers, and therefore, creating more financial value for companies in the form of increased sales, profits, and customer loyalty. This process and its benefits are relevant to all companies, but requires customisation to the unique Business-to-Business environment.
In this highly interactive programme, the similarities and differences between B2B and B2C branding will be discussed. Case studies and examples from Singapore, Asia, and beyond will be shared. The process of building and refreshing successful B2B brands will be covered from research to strategy to expression.
Target Audience
Management and senior sales & marketing professionals who need to:
• Grow expertise in B2B branding
• Improve customer understanding
• Consider, develop, and activate brand strategy
• Make brand expression decisions across various touchpoints such as product development or
marketing communications
• Develop an advantage over competitors
• Increase sales, profits, and customer loyalty
Special Discounts*:
Early Bird Discount - 20% (sign up before 19 March 2012)