Psychometrics is the field of study concerned with the theory and technique of educational and psychological measurement, which includes the measurement of knowledge, abilities, attitudes, and personality traits. The field is primarily concerned with the study of measurement instruments, such as questionnaires and tests.
Background
Much of the early works in psychometrics were undertaken in an attempt to measure intelligence. More recently, psychometric theory has been applied to the measurement of personality, attitudes and beliefs, and academic achievement. Measurement of these unobservable phenomena is difficult, and much of the research and accumulated art in this discipline has been developed in an attempt to properly define and quantify such concepts.
The bridge between to business results
Psychometrics help people gain insight into attitudes, behaviours, and potential in the workplace. Insight into ourselves, as well as others, creates an understanding of why we get the results we do, or why meet the obstacles we encounter.
Psychometrics allows people to understand what they can choose to do differently in order to obtain the results they desire. With flexible training materials designed to facilitate learning, psychometrics allow people to turn their knowledge into action. Some key applications of psychometrics that are results-oriented include:
» Talent Attraction – have the right applicants respond to your ads
» Employee Retention – keep the best talent in the company
» Succession Management – turn experts into managers and leaders
» Team productivity and motivation – make teams work better together
» Stress and conflict reduction – make your staff more effective
» Change management – create a shared language across organisational layers
» Mergers and acquisitions – effectively bridge differences in corporate cultures
» Customer retention – have your sales people connect with your customers
Psychometrics can help tackle the issue of training myth – turning complicated program into simple truths. Training, besides skills equipping, is about asking people to modify their behaviour. A framework such as the DiSC® model, provides a consistent reference point so that participants will come to understand their own style, behaviour, motivations, strengths and weaknesses, and would be able to journey towards personal growth and development for results.
Psychometrics provide you with effective solutions to some of the most pressing business challenges by letting the problem define the solution, instead of the other way around. You can create success by inspiring, motivating and re-energizing individuals and organisations around the world.