Employer Branding


Features
Priya de Langen | Wed, 22 Aug 2012
CEOs with star power – like the late Steve Jobs – can help positively project an employer brand to millions of potential recruits. But a big name at the top is not the only way to get the brand out there, as experts tell HRM
Sumathi V Selvaretnam | Wed, 07 Mar 2012
High turnover rates are well-known phenomenon in the F&B industry. Yet, the F&B division at Spa Esprit Group has been bucking this trend and keeping attrition low. General Manager Vikram Natarajan explains how the company’s unique employer brand and work environment play a critical role
HRM | Tue, 26 Apr 2011
Dr Des Tubridy outlines how to create a breakthrough organisational culture
HRM | Fri, 15 Apr 2011
Brett Minchington and David Kippen share their tips on aligning the customer and employee promise through branded leadership
HRM | Tue, 14 Dec 2010
There is no downside to being popular - or is there? HRM investigates the hidden implications of achieving 'best employer' status
HRM | Thu, 18 Nov 2010
Organisations spend countless hours and dollars on their employer brands, making strong messages that prove compelling to potential recruits. But is there a critical piece of the pie that’s still missing? What must HR do to make these priceless brands worth something to their current workforces as well?
HRM | Fri, 17 Sep 2010
Have you just got your head around Web 2.0? Act fast - Web 3.0 is just around the corner. Brett Minchington outlines how this will connect employees and customers for a better society
HRM | Mon, 31 May 2010
When it comes to employer branding, nothing speaks louder than the way an organisation handles its exiting senior staff. Hugh Davies, managing director of Australian career transition firm, Macfarlan Lane, says HR can do better
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Employer Branding - Electronic Arts Style
Electronic Arts Senior Director of HR, Mala Singh, on how excellent employer branding has attracted some seriously high quality talent
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