Workwear gets red-hot

HRM 18 Jan 2013

Wearing red in the office is giving women an extra boost of confidence.

In a survey conducted by the British Heart Foundation,  37% of women said that wearing red gives them the greatest confidence, and  one in ten women (13%) would use their best red item in order to impress in the office.

But why red clothes? “The clothes and colours we wear have a real impact on the way we feel and the image we project. The colour red is associated with confidence and power,” said Dr Gayle Brewer, Senior Lecturer at the UCLan School of Psychology.

“It appears women are donning their best red dresses and suits in order to make their mark at work.” Brewer added. 



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