Workwear gets red-hot

HRM 18 Jan 2013

Wearing red in the office is giving women an extra boost of confidence.

In a survey conducted by the British Heart Foundation,  37% of women said that wearing red gives them the greatest confidence, and  one in ten women (13%) would use their best red item in order to impress in the office.

But why red clothes? “The clothes and colours we wear have a real impact on the way we feel and the image we project. The colour red is associated with confidence and power,” said Dr Gayle Brewer, Senior Lecturer at the UCLan School of Psychology.

“It appears women are donning their best red dresses and suits in order to make their mark at work.” Brewer added. 



Leave your comment
Start a new discussion

HRM Asia forum is the place for positive industry interaction and welcomes your professional and informed opinion.

Post a Comment
HRM Asia welcomes your contribution. Your IP address is recorded in the event of a complaint.
Name *
Email *
(required, but will not display)
Comment *
Please enter in the numbers in the box left.
You are about to submit your comment. Is it:
  • Professional
  • In your own name or pseudonym, not impersonating someone else
  • Free from rude language
  • Free from advertising
  • If you prefer not to post but are still keen to get your viewpoint across, you can always e-mail the editor.
  • 15 Apr | Starwood Asia Pacific Hotels & Resorts Pte.Ltd. | Singapore
    A Leading Hotel Chain Group
    11 Apr | Talent Insight Executive Search | Singapore
    Recognised globally as one of the leading organisations in the industrial and commerce space, this dynamic US multinational is poised at an exciting s ...
    15 Apr | Kerry Consulting | Singapore
    Organisational leadership in the 21st century
    Sherman Ong, Chief Development Officer, National Cancer Centre, shares with us the core competencies required in a leader today
    Spearheading corporate democracy @ Facebook
    Tailor-make your talent strategy: Top tips from Carlsberg
    Standard Chartered : Where L&D is always evolving
    Performance Leadership Pte Ltd | info@performance.sg
    Increase productivity and getting funding from Health Promotion Board, through a series of General Health and Mental Wellness programmes.
    Organisational Development Concepts | enquiries@odctraining.com.sg
    The Service Excellence Competency Frame (SVCF) is a competency-based training and assessment framework that equips service professionals with the rele ...
    Performance Leadership Pte Ltd | info@performance.sg
    Lunch, Learn and Bond with your teams, all within 1 hour! Choose from a variety of light-hearted, interesting or thought-provoking topics that appeal ...