Google, Apple are most attractive employer brands

HRM 12 Dec 2012

A study revealed that Google is the world’s most in demand employer brand, with Apple, Microsoft, Facebook and Unilever rounding out the top five.

According to the InDemand Employer rankings by LinkedIn, powered by the Talent Brand Index, software was the most represented industry on the list, and Google topped several categories including the global rankings.

Consumer powerhouses like Coca-Cola and Nike also ranked highly, as did leading professional services firms like McKinsey & Company and business-to-business firms such as GE.

The findings also suggested that while big global brands are well represented, smaller companies could also attract big candidate numbers. Some 50% of the top 100 firms had under 7,000 employees.

“70% of companies rank employer branding as one of their biggest priorities as they increasingly compete for top talent,” said Steve Barham, Senior Director, LinkedIn Talent Solutions. “The ability to better understand how your company is perceived amongst key professional audiences empowers you to take steps to better engage the professionals you most want to hire.”



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