HR from the other side of the fence

HRM 20 Dec 2012

How many times have you wrestled with how to justify to yourself and the accountants of the world your L&D spend or even why individual programmes have merit and justify the investment in them? If you are like us, the answer is probably a lot!

Well, we thought it was time to work with the enemy and sat down with our CFO to nut out how best to establish a method of calculating ROI on L&D that could assist a client in managing their considerable spend for a leadership programme. The result looks like this: (See table 1)

This model was specifically developed to apply to a formal training programme, but equally with some minor changes can apply to any other learning intervention, including blended learning, special projects and coaching, and formal external academic education. Also, with some variations to input data the model can be used when considering new programmes, and when measuring and monitoring existing programmes.

It looks quite simple, which for an accountant and a spreadsheet is a novelty, but let’s look at the components.

Base data

This information needs to be collected prior to the commencement of the programme as it is the baseline data from which changes and improvements are measured. It is quite straight forward and should be immediately available from any reasonable HR system. If not, then careful estimates should suffice.

Programme costs

Again these are quite straight forward, particularly development and programme delivery costs; however, in most instances administrative support seems to get forgotten, so it may require some work by the accountants to calculate these.

Programme benefits

It’s no surprise that this area is harder to define and measure than programme costs; however, our CFO is comfortable that benefits should accrue in two distinct areas – employment costs, and some type of bottom line impact.

We are of the opinion that whilst there are a number of employee benefits – including improved attraction strategies and Employer of Choice opportunities, improved performance management and training efficiencies – the main measurable benefit in employment costs are generated from greater employee engagement and therefore retention. This can be measured in the longer term through statistical data from staff attending these types of programmes. However, when looking at specific programmes in the short term then using employee opinion surveys and asking specific questions about intention to stay will provide useful insights and the data to inform these calculations.

In relation to behaviour change/improved performance in the role, the opportunity exists to track this by measurable performance changes against relevant KPIs. Just like hard statistics on retention data, it may take some time for these benefits to work through into hard results, but if behaviour changes are measured through some survey mechanisms (360-degree survey, manager’s report, etc.) it is possible to very quickly identify quantifiable benefits as the average behaviour change measured should drive equivalent value gains from each person’s salary.

Now let’s plug in some hypothetical data (which broadly reflects work we have been doing with our client). (See table 2)

Whilst this is a reasonably significant programme which means that development costs are amortised over a large cohort of participants, the impact of the programme is to show a very positive ROI that easily meets the investment criteria of most organisations, particularly as the return takes place in months rather than years. Also, the ROI would be even higher if subsequent years’ productivity improvements were also accounted for in the calculation.

How do I apply this to a planning document?

The obvious easiest way of running these calculations is to allow time for longer term benefits to accrue and be measured through actual retention rates, and KPI improvements. In the more immediate period after the programme, say 2-3 months, we are confident that well constructed and targeted surveys will also give great insights into the measurable benefits of the programme – the ROI.

It is not appropriate to seek significant L&D funds without this type of calculation and validation; however, it is not so easy to do any ROI calculations before the event as they require a number of informed assumptions.

When looking at the employee costs calculation when considering new programmes it would not be unreasonable to anticipate even a modest 20% reduction in annual turnover. This can then be applied to the number of people in the cohort, historical turnover rates, and a calculated (by the accountants again) cost of replacement based on annual salary. If this cost of replacement is not available or easily attained then general research data may be required. This often comes in at about 30% of annual salary costs, and for senior staff – as in the example above – the figure could be much higher than this.

When estimating productivity improvements it is best, if possible, to refer to similar programmes run within the organisation – or if this is not available then again general research data may have to be used. It is worth noting, however, that as shown in the example above a small improvement in productivity or outputs does go a long way towards generating a very positive ROI for L&D that should satisfy even the toughest accountants!

A word of warning!

The calculations in the model are really very simple. The very basis of the model and therefore its accuracy, usability and credibility is the inputs to the benefits section. It will be critical to work with key stakeholders, including education providers, organisational leaders and finance staff to ensure that actual data is used wherever possible.

On those occasions when market data or estimates are used, these must be carefully worked through so as to be totally transparent and agreed by all stakeholders. In reality, the first few times the model is run you may well have to rely on estimates and general market research; however, as you build up an internal database of results achieved, the accuracy and reliability of input figures will grow exponentially – again, satisfying even the most hard nosed accountants!

 

Table 1

 

Base data

 

Attendees

 

Average salary

 

Annual turnover of this cohort

 

Programme costs

 

Development costs

 

Delivery and facilitation costs

 

Administration costs

 

Total costs/investment

A

Programme benefits

 

Employment costs - Savings from increased retention

 

Behaviour change/Improved performance in the role

 

Total programme benefits

B

ROI

B/A (as a %)

 

Table 2

 

Base data

 

 

Attendees

240

3 day programme with 20 attendees per programme.

Average salary

$145,000

Including on costs.

Annual turnover

17%

Based on last 12 months’ (estimated) data.

Programme costs

 

 

Development costs

$48,000

 

Delivery, facilities and facilitation costs

$355,000

 

Administration costs

$70,000

 

Total costs/Investment

$503,000

 

Programme benefits

 

 

Employment costs – savings from increased retention

$354,000

Based on 20% reduction in annual turnover and replacement costs of 30% on annual salary.

Behaviour change/Improved performance in the role

$418,00

1.2% - based on the anticipated average behaviour change measured from post programme surveys which drives equivalent value gains from a persons overall salary.

Total programme benefits

$772,000

 

ROI

53.38%

 

 

About the author

Adrian Smith is a principal of Talent Mondial Australia (and an accountant) and can be contacted at adriansmith@talentmondial.com.au

 



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