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Gen Y prefers social media freedom over salary

HRM 29 Dec 2011

 

Millennials prefer to join companies that would allow them to use social media than those that do not. The freedom to utilise the internet, mobile devices and social media is a big influence on their job choice compared to salary, according to a new report by Cisco.

The second annual Cisco Connected World Technology Report revealed that one in three college students and young employees under the age of 30 (33%) stated that they would prioritise social media freedom, device flexibility and work mobility over salary in accepting a job offer.

More than two out of five college students (40%) and young employees (45%) said they would accept a lower-paying job that had more flexibility with regard to device choice, social media access and mobility than a higher-paying job with less flexibility.

About two-thirds (64%) of respondents said that they plan to ask about social media usage policies during job interviews, while 24% said that such policies will be a key factor in their decision to accept a job offer. Also, 41% revealed that their companies offered flexible device and social media policy to recruit and attract employees.

Sujai Hajela, VP and General Manager, Wireless Networking Business Unit, Cisco, stated the study showed that the “next generation of employees and their technology demands will influence job decisions, hiring and a new age of work-life balance”.

The second annual Cisco Connected World Technology Report surveyed more than 2,800 college students and young professionals in 14 countries, including the US, Canada, India, China and Japan.


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Commented by: christine at 29 Dec 2011 03:46 PM Report this comment
This is Christine from a multinational company in China. I think this report is very useful for us to plan our employee communication tools. I wonder if you could provide me more detailed data analysis focusing on China.

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