Top three strategic objectives of CHROs
In this episode of HRM Insights, Sharad Goyal, HR Director, Asia-Pacific, R/GA, shares his views on an array of topics, including: Remote workers, being present at work, and a CHRO’s main strategic goals.
On remote workers (0:03):
“In the advertising industry, our revenue is based on projects – some are longer term and some are shorter term, but most of our projects are short-to-medium term.
This means from an earning standpoint, you have a project for three to six months, then after that you close it out. So revenue is not that short, and therefore you don’t want to have fixed costs. It means you don’t want to have full-time employees all the time.
So what we do, and what a lot of organisations in the advertising space that work on a project basis end up doing is they engage freelance talent who may or may not be remote.”
On staying present at work (01:02):
“It’s not easy, because thanks to the cell phone age, we have a tendency to be distracted very, very frequently.
I read somewhere that says the average professional gets distracted 60 times in a span of a few minutes because of their phones. And as we all know and agree, multi-tasking is a myth.
But there’s a technique called the Pomodoro technique, where you spend 25 to 30 minutes on one task without getting distracted by anything else and the belief is that you can accomplish so much in your day for people who are forever living in a distracted frame of mind.”
Key strategic objectives of CHROs (02:52):
“One of the most important things to focus on is commercial acumen. We have traditionally been known not to be the best friends of finance.
It’s a very important quality and skill to have to be commercially astute and savvy.
The second skill that is increasingly important is to have the ability to be analytical. Given the amount of data that is being generated, the focus on measurement is only going to increase.
The third and final thing is how are you as HR continuing to be a champion for your people.”