Smart Workforce Summit: Why the new OCBC HR app is a hit with staff

Two senior OCBC executives share how the bank has incorporated various HR functions onto one platform.

The response from OCBC Bank employees for the bank's recently-launched artificial intelligence (AI)-equipped mobile HR application HR In Your Pocket has been overwhelming.

Since its launch in June this year, the pioneering app has received over 8,000 views and requests.

In fact, just within the first month alone, some 15% of staff had already signed up for the portal.

Praveen Raina, Head of Group Technology at the bank, says a key reason for the positive reaction is because the app is user-friendly and combines all the most important HR functions onto one platform.

“It needs to be a one-stop portal. We integrated most existing functions onto HR In Your Pocket for our employees,” says Raina.

“As long as there's friction, people will not use it. So we ensure it is easy to use.”

With the app, employees can submit reimbursement claims, leave applications, find out their compliance leave status, and even search profiles of colleagues from a distant part of the organisations.

Information is now readily and instantly available to all employees.

“It's all at their fingertips. They no longer have to go to various places to find the information they need,” says Raina.

But the most unique feature of the app is a chatbot called Buddy – a fully AI, machine-learning system and assistant that has the ability to answer more than a basic set of questions.

“The difference with buddy is if it doesn't know the answer, it goes back into the system to find the answer. This is important with employees because if i haven't taken compliance leave for example, buddy will go back into the system and check if the employee has taken it,” he says.

Another important detail about the app, Raina shares, is that the organisation consulted a group of millennial employees about what features they wanted on the app during the design process.

This was key because as digital natives, millennials tend to come up with the most innovative and applicable ideas.

But it was also pivotal that the platform did not only cater to the needs of younger staff. To ensure all generations of the organisation are in tune with the new system, ample promotion was needed.

“Some older colleagues might find it difficult to migrate to a mobile platform, so we have to engage in a lot of communication and education of the app's finest details,” says Raina.


For all the pictures from Day One of Smart Workforce Summit, see our gallery here.

Click here for more Employee engagement and experience News Click here for more HR Technology News Click here for more Leadership News Click here for more Learning and Development News Click here for more Talent Management News
HRM Five: Everyday workplace dangers
- 18 Mar 2018
You may not realise it, but dangers lurk at every corner of even the most innocuous white-walled office.
HR movers and shakers at SPX Flow, Sinarmas, and more
HRM Asia - 16 Mar 2018
Here are the latest HR movements from across the region.
Significant number of men expect intimate office relations
- 16 Mar 2018
A new global poll finds that a significant share of men expect intimate interactions from employees.
More support expected for mature workers
- 15 Mar 2018
Asian workers believe that employers and governments must do more to engage mature workers and ensure a sustainable workforce.
Strategic HR in the spotlight at Inter-Tertiary HR Symposium 2018
Kelvin Ong - 13 Mar 2018
HR veterans from top organisations shared their thoughts with students at the third Inter-Tertiary HR Symposium.
International Women's Day in Pictures
- 15 Mar 2018
We look back at how some organisations marked this year's International Women's Day.