McDonald's takes social hiring to Snapchat

Dubbed "Snaplications", the fast food chain hopes to reach more youths through this approach.

US fast food giant McDonald’s rolled out a new social media recruitment initiative aimed at attracting a target of 250,000 new hires earlier this week (June 12). 

The company began posting 10-second video clips on the Snapchat platform of staff discussing the “the benefits of working” at the restaurant.

McDonald's is the first US organisation to introduce this hiring tool. 

McDonald’s expects that at least half of its target will be young candidates aged between 16 and 24. The company chose Snapchat after research found that some 80% of American youths in that demographic use Snapchat on a daily basis.

Users who are interested in applying for a job only have to swipe up on their phone screens, and they will be redirected to McDonald’s career page. There, they can explore the opportunities offered by McDonald’s, and apply to their local restaurants directly. 

Dubbed as “Snaplications”, this follows a similar recruitment drive launched in Austrialia earlier this year by the restaurant chain.

We’re always looking for new and innovative ways to find job seekers. We thought Snaplications was a great way to allow us to meet job seekers where they are – their phones,” said Jez Langhorn, Senior Director in Human Resources, McDonald’s US.

“As we see the younger generations seeking out their first jobs, we want to make them aware of the great opportunities available at McDonald’s, especially considering we’re committed to being America’s best first job.”

The company has set its sights on Spotify and Hulu as the next potential hiring platforms.

Click here for more Diversity News Click here for more Employee engagement and experience News Click here for more HR Technology News Click here for more Recruitment News Click here for more Talent Management News
Starbucks CEO on employee racial bias: "We need to fix it"
Kelvin Ong - 19 Apr 2018
The coffee chain will shut down 8,000 US stores on May 29 for an afternoon of employee racial bias training.
Petronas named Malaysia’s most attractive employer
Kelvin Ong - 19 Apr 2018
Rounding out the top three are Shell Malaysia and Nestlé.
An in-depth look at diversity and inclusion in Singapore firms
Kelvin Ong - 19 Apr 2018
Lack of equal gender representation is not the only issue Singapore companies are reporting, a new survey has found.
Singapore tops Asia-Pacific in global talent competitiveness
- 11 Apr 2018
Singapore has been ranked first in the region and second globally for five consecutive years in INSEAD's Global Talent Competitiveness Index.
Growing female leadership in China’s life sciences sector
- 23 Mar 2018
Senior leaders from leading life sciences companies came together to discuss developing the next generation of female business leaders.
Winners of inaugural Women of the Future Awards Southeast Asia
- 22 Mar 2018
Nine women were recognised at the inaugural Women of the Future Awards for Southeast Asia.